You build first, sell later
Your app is live and nobody knows it exists.
For small and mid-size business owners
You probably don't need an app. Yet.
Everybody tells the app chick they need an app. Here's the one thing to fix first, so you get more revenue with less busywork.
If you're building an app or a website and customers aren't coming in yet, wouldn't knowing the one thing holding that back make a difference?
A short online call to see what's right for your business.
- A short online call
- No pitch deck needed
- You approve every message
Need the app built? See your options
- FindHomeowner nearby. Older house, kitchen never redone.
- Contact"A lot of homes on your street are redoing kitchens this year. Want a free design walkthrough?"
- Reply"We've been putting this off. Can you come by Thursday?"
- BookedThu 1:30 pm PT. In-home design consult.
Illustrative example, not a client result.
For you ifCustomers aren't showing up steadilyOne new customer is worth real money to youYou want booked calls, not busywork
The path
A clear way to booked calls.
Clarity.
You know your ideal buyer and what to say.
Speed.
Your engine goes live fast and gets tuned at every check-in.
Growth.
Booked calls with real prospects.
The problem
Building feels like progress. Customers are the proof.
An app, a website or a platform will not fill your calendar. If nobody finds you, the best build sits empty, and your revenue stays flat.
Your leads come in bursts
A good month, then quiet. Nothing steady to plan around.
Interested people wait
When someone replies, they wait days for an answer. Then they move on.
Is this right for you?
Is this right for your business?
This is for you if both of these are true.
- Customers are not showing up steadily.
- One new customer is worth real money to you.
Not sure? You find out on the call. If it is not a fit, you hear that too.
Before you build
Find the bottleneck. Then decide what to build.
Your business has one thing holding it back right now. Here are the common ones, and what to fix before you build an app or a platform.
You have no steady flow of leads
Build later. Fix the flow of new people first, so an app has someone to serve and revenue to grow.
You have no booked calls
Build later. People look but never talk to you. Fix the path to a booked call, and your week fills with buyers.
You have no defined buyer
Build later. You sell to "anyone". Pick the one buyer who gets the most from you, and every message lands.
Replies, then silence
Build later. Interested people wait days. Fix your follow-up first, so fewer of them slip away.
A manual weekly process eats your week
Build later, but soon. Name the repeated chore, then decide if software is the fix. You get your hours back.
Your site never asks for the call
Build later. Visitors read and leave. Give them one clear next step, and more of them reach you.
Your customers buy once
Build later. Fix how people come back first. A platform comes after, and it keeps revenue steady.
Illustrative, not a client result.
On your call you hear which bottleneck is yours and what comes next. The AI Growth Engine is the fix for leads and booked calls.
How it works
From "where do my customers come from?" to a booked call
The AI Growth Engine from The App Chicks puts qualified calls on your calendar, so you spend your week talking with buyers.
Five steps. Four run for you. You take the fifth.
Step 1 of 5 · Done for you
Find
You get a list of real people who fit your ideal customer, so you skip the ones who never would buy.
Step 2 of 5 · Done for you
Contact
Messages go out in your voice, with follow-ups, so you never write one.
Step 3 of 5 · Done for you
Reply
Replies get a fast answer, so interested people do not wait.
Step 4 of 5 · Done for you
Book
Fits land on your calendar, so there is no back and forth.
Step 5 of 5 · You do this
Talk
You meet someone who already knows why you are talking. That is your whole job.
What you get
More booked calls, less chasing
A real person sets it up, watches it and owns the quality, so you can focus on your business.
Your ideal customer, defined
You know exactly who gets the most from you, so messages go to people who care.
A real list of customers
Named people at businesses that fit, so your time goes to real prospects.
Messages in your voice
Intros and follow-ups that sound like you, and you approve them first.
Fast replies
Easy questions get answered quickly, so leads stay warm. A person watches the ones that need one.
Calls on your calendar
Booked straight in, with notes on who you are meeting.
One simple monthly report
Who you reached, who replied, who booked. One page, nothing to learn.
Who's behind it
The app chick builds apps. Customers come first. Fix the bottleneck. Then build.
The App Chicks build software every day, so you hear honestly when an app is the answer for you and when it is too early.
Fix it, then build it.
Carey McLean
Founder. Software engineer for 26+ years. Leads every engagement personally.
Set up by hand, not by a template
Carey is on your kickoff call. While we build your engine, you get 30-minute check-ins so we can adjust as we go and make sure it fits your business.
Apps we've built
PullTab TradingA bootstrapped trader app that outgrew its no-code platform and owns its stack.The Polished BrunetteTurning an Instagram audience into owned affiliate revenue.HonomantraTurning a YouTube audience into a recurring-income membership.Rockstar ImpactTurning one-time event attendees into recurring members.
Questions
What you're probably wondering
Both. The AI outreach platform and its AI sales assistant do the sending and the easy replies. People set it up, approve it with you, and watch the conversations that need a person.
Learn more about Is a real person involved, or is this fully automated?
No. Our AI outreach platform finds the buyers and sends the messages, but a team sets it up around you. Sage works out your ideal buyer, Marlo writes in your voice, and Avery watches the conversations that need a person.
Learn more about Is this just a mail-merge tool with extra steps?
Then they change. Nothing is sent until you approve it, and the 30-minute check-ins are there to adjust the buyer list and the messages.
We are. You approve every message before it goes out, and a person on our team watches the conversations that need one. If something is off, tell us and we change it.
An AI growth engine finds likely buyers, contacts them, handles replies and books sales calls, with AI doing the repetitive work and a person owning the quality.
Maybe not yet. Without steady customers, that is the first thing to fix. With them, you can talk about the build.
The one thing holding your business back right now. You find it, fix it, then look for the next one.
People who match your ideal customer. You decide who that is on the first call.
It is if two things are true: customers are not showing up steadily, and one new customer is worth real money to you. We confirm both on the call.
It fits businesses where one new customer is worth real money and the sale starts with a conversation. These are the ones we write about most:
- Custom pool builders: A custom pool is one of the biggest purchases a homeowner makes, and the sale starts on a call.
- Freight brokers: One new shipper means recurring loads every month, and it starts with a conversation.
- Home remodelers: A kitchen or addition is a big job, and it starts with a homeowner who wants to talk to someone.
- HVAC companies: A system replacement or a service contract is worth real money, and it starts with a conversation.
- Plumbers: Repipes, water heaters and steady property accounts are worth real money, and they start with a conversation.
- Software companies: A new customer is worth real money, and you have to talk to a buyer before they'll try new software.
No. We don't promise a number. We show you exactly what happened every month: who we found, who replied, and who booked.
Yes. They're written in your voice, and you approve them before anything goes out.
A kickoff call, a review of your messages, and 30-minute check-ins while we build your engine. After that, you just take the calls.
No. We build the list. If you already have contacts, we'll use those too.
It depends on your market and how many buyers we're going after. We'll walk through it on the call.
A short online call. You talk about your business and leave knowing the one thing to fix first. No pressure either way.
A short online call
Find the one thing holding your business back.
Pick a time. Talk through your business and leave knowing what to fix first. No pressure either way.
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