No time to prospect
Finding the right buyers is a full-time job. You already have one.
AI Growth Engine for software businesses
You built your idea. Now fuel it with leads.
We find the people who should be buying your software. We reach out for you and book the calls. You just show up and talk to real prospects.
- 30 minutes on Google Meet
- No pitch deck needed
- You approve every message
Still need your app built? See how we build apps
- FindHead of Ops at a 40-person logistics company. Fits your ideal buyer.
- Contact"Saw you're hiring dispatchers. Our tool cuts route planning to minutes. Worth a quick look?"
- Reply"Actually yes. We're drowning in spreadsheets. Thursday?"
- BookedThu 1:30 pm PT. On your calendar.
Illustrative example, not a client result.
Built forSaaS businessesB2B software teamsApp makers with a working productBuilders who'd rather build than sell
The path
A clear way to booked calls.
Clarity.
You know your ideal buyer and what to say.
Speed.
Your engine goes live fast and gets tuned at every check-in.
Growth.
Booked calls with real prospects.
The problem
You're great at building. Selling eats the week.
Your product works. The people who need it just don't know it exists yet. And every hour you spend chasing them is an hour you're not building.
Outreach goes quiet
You send a few messages, launch day passes, and the follow-up never happens.
Interested people wait
When someone does reply, they wait days for an answer. By then they've moved on.
How it works
From "who should buy this?" to a booked call
The AI Growth Engine from The App Chicks finds the right buyers for your software, contacts them for you, and books the calls with an AI sales assistant.
Five steps. We run the first four. You take the fifth.
Step 1 of 5 · We do this
Find
We work out who your ideal buyer is. Then we build a list of real people who fit, and skip the ones who don't.
Step 2 of 5 · We do this
Contact
We reach out to those buyers for you, with follow-ups. Written in your voice. You never write a single message.
Step 3 of 5 · We do this
Reply
When someone answers, our AI sales assistant keeps the conversation moving and answers the easy questions fast.
Step 4 of 5 · We do this
Book
When it's a fit, the assistant books the call right on your calendar. No back and forth.
Step 5 of 5 · You do this
Talk
You show up to a call with someone who already knows why you're talking. That's your whole job.
What you get
The AI Growth Engine, set up for your software
Done for you. A real person sets it up, watches it, and owns the quality.
Your ideal buyer, defined
We pin down exactly who gets the most out of your software, so outreach goes to people who care.
A real list of buyers
Named people at companies that fit. Cleaned, checked, and kept current.
Outreach in your voice
Intro messages and follow-ups that sound like you. You approve them first.
An AI sales assistant
Answers replies quickly and handles the easy questions. A person on our team watches the conversations that need one.
Calls on your calendar
Booked straight onto your calendar, with notes on who you're meeting.
One simple monthly report
Who we contacted, who replied, who booked. One page, no dashboards to learn.
Who's behind it
We build apps for businesses ready to grow. Then we help them find buyers.
Because we build software every day, we know how to explain what yours does, and who it's really for.
Build it, then grow it.
Carey McLean
Founder. Software engineer for 26+ years. Leads every engagement personally.
Set up by hand, not by a template
Carey is on your kickoff call. While we build your engine, you get 30-minute check-ins so we can adjust as we go and make sure it fits your business.
Apps we've built
PullTab TradingA bootstrapped trader app that outgrew its no-code platform and owns its stack.
The Polished BrunetteTurning an Instagram audience into owned affiliate revenue.
HonomantraTurning a YouTube audience into a recurring-income membership.
Rockstar ImpactTurning one-time event attendees into recurring members.
Questions
What you're probably wondering
You'll usually get your first customers by talking to buyers directly, one named person at a time. Here's the order that works, where you'll get stuck, and what to hand off.
Learn more about How do software founders get their first customers?
Sometimes. AI outreach pays off when you have a working product, a clear buyer and no time to prospect. It isn't worth it when any of those is missing. Here's how to tell.
Learn more about Is AI outreach worth it for a software company?
An AI growth engine finds likely buyers, contacts them, handles replies and books sales calls, with AI doing the repetitive work and a person owning the quality.
People who match your ideal buyer. We work that out with you on the first call, then build the list from there.
No. We don't promise a number. We show you exactly what happened every month: who we found, who replied, and who booked.
Yes. They're written in your voice, and you approve them before anything goes out.
A kickoff call, a review of your messages, and 30-minute check-ins while we build your engine. After that, you just take the calls.
No. We build the list. If you already have contacts, we'll use those too.
It depends on your market and how many buyers we're going after. We'll walk through it on the call.
Thirty minutes on Google Meet. We talk about your software, who should be buying it, and whether we're a fit. No pressure either way.
30 minutes on Google Meet
Let's find the people who should be buying your software.
Pick a time. We'll talk about your product, who it's for, and whether the Growth Engine is a fit. No pressure either way.
Open the booking page in a new tab
Calls are 30 minutes on Google Meet. The calendar shows your local time.
Rather we reach out?
Leave a few details and we'll follow up.