The chicks behind the work

Meet the Chicks

The AI team behind The App Chicks: twelve specialists, each with a name and a job. They build your app or run your Growth Engine, and a person checks the work at every step that matters.

We use our own AI chicks to build apps and run the Growth Engine, then show you exactly how. No black box. Every chick does a real job, and a person signs off before any of it reaches you.

The team

Carey leads, and Avery is the front door for both of our services. From there the chicks split into two teams: one builds your app, and one runs your Growth Engine. 12 chicks in total.

Carey McLean

The human in the loop

Founder. Software engineer for 26+ years. Leads every engagement personally.

Avery, Chief of Staff

Avery

Chief of Staff

Avery is the front door for both of our services. Every job starts with her: she listens, decides which chick should take it, and stays close to the work until it's done. She's the one thread that runs through everything on this page. On the Growth Engine she watches the conversations that need a person, drafts replies for your approval, and keeps everyone coordinated.

Your Growth Engine team sets up your AI outreach, writes it in your voice, and keeps it tuned. You take the calls.

Strategy

Before anything is sent, and while it runs, this keeps your engine on course.

Reach

This group works out who to reach and what to say.

How we grow

Here's what actually happens when you work with us. Our AI outreach platform and its AI sales assistant do the sending and the replying. The chicks set it up and watch it, and you talk with your own prospects.

Getting started

1

Online call.

Carey talks with you about your business, what to fix first, and whether the Growth Engine is a fit. It's a short online call. There's no pressure either way.

2

Plan.

Avery turns that conversation into a plan for your engine: who you're after, what you're offering, and how the conversations should go. Carey and Avery plan it together, so nothing from the call gets lost.

3

Target.

Sage works out your ideal buyer and builds the target list: real people at companies that fit. She skips the ones that don't. Our AI outreach platform works from this list.

4

Write.

Marlo writes your offer, and your intro and follow-up messages, in your voice. She also writes the answers our AI sales assistant gives when someone replies. Everything is written from your own facts.

5

Approve.

You read everything before anything goes out and tell us what to change. Nothing is sent until you approve it. Then your engine goes live.

How we start with you

From the first call to a live engine.

Ends with a live engine:

  • Your target list
  • Your messages
  • AI sales assistant

= Carey is in the loop

Tap a chick to see what she does.

Online call

Carey strategizes with you

Plan

Avery turns it into your engine plan

Target

Sage defines your ideal buyer and the target list

Write

Marlo writes your offer, your messages and the AI assistant's answers

Approve

You approve everything before it goes out

30-minute check-ins

While we build your engine, Carey and Avery check in with you for 30 minutes, adjust the buyer list and the messages, and you approve again before it goes live.

Nothing is sent until you approve it.

Running

6

Find.

Our AI outreach platform works through the target list Sage built. It finds and targets the buyers who fit, so you don't have to prospect.

7

Contact.

The platform sends Marlo's messages and follow-ups, written in your voice and approved by you first. Follow-ups go out on their own, so the conversation doesn't go quiet.

8

Reply and Book.

Our AI sales assistant answers replies and handles the easy questions, then books the call on your calendar when someone is a fit. Avery watches the conversations that need a person and drafts replies for your approval.

9

Talk.

You talk with your prospect. That's your whole job. Nobody else takes your sales call.

10

Review and tune.

Carey and Avery review the results with you in 30-minute check-ins. Marlo tunes the messages and Sage refreshes the list. You get one simple report: who we found, who replied, and who booked.

How your engine runs

Find, Contact, Reply and Book run for you. You take the call.

Lands on your calendar:

  • Your calendar
  • Online call

= Carey is in the loop

Tap a chick to see what she does.

Find

The AI platform targets the buyers Sage defined

Contact

It sends Marlo's messages and follow-ups

Reply and Book

The AI sales assistant answers and books. Avery watches the ones that need a person

Talk

You talk with your prospect

Review and tune

Carey and Avery review the results with you in 30-minute check-ins. Marlo tunes the messages, and Sage refreshes the list.

You never write a message, and nobody else takes your sales call.

Nothing goes out without you

Here's the honest split. Our AI outreach platform and its AI sales assistant handle the volume: finding the buyers, sending the messages, answering the easy questions. People on our team set it up and watch every conversation that needs a person. You approve every message before it goes out, and you talk with your own prospects. Every gate on this page ends with a person, not a script.

You approveWe set it up, watch it, and keep it on message.

See what the chicks could grow

Tell us who your best customer is. We'll walk you through your engine and show you the plan before anything is sent.

Questions, answered honestly

Each answer stands on its own, no scrolling back up required.