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How do home remodelers get more booked design consults?

The Growth Engine finds homeowners who fit the jobs you want, messages them in your voice, answers replies fast and books the design consult on your calendar. You approve every message first.

By Carey McLean, software engineer for 26+ years

The short answer

The Growth Engine finds homeowners who fit the jobs you want, contacts them for you, and books the design consult on your calendar.

You approve every message before it goes out. Then you show up to the consult, which is the part you're good at.

Why remodeling fits

One kitchen, bath or addition is worth real money. That's the first test.

The second test is that the sale starts with a conversation. Almost nobody books a remodel from a web form alone. They want to talk to someone who has seen a house like theirs and knows what it takes.

Plenty of remodelers have a full month followed by an empty one. Referrals arrive when they arrive, and you can't schedule a crew around that.

How we find the right homeowners

We start on the first call. You tell us which jobs you want more of, which areas you'll drive to, and what a good project looks like for you. We turn that into a list of real people.

Here's an illustrative example of how a list gets sorted, not a real client result:

Homeowner Why Fit
Older house nearby, kitchen never redone Matches the jobs you want Strong fit
1990s two-story, kitchen still original Likely ready for an update Strong fit
2000s home, partial remodel already done Might want the rest Good fit
Renter in a downtown apartment Can't hire you Not a fit

We check the list by hand where we can. A smaller, cleaner list gets better replies than a huge one.

The messages

Each message is short, specific and written to sound like you. It mentions something true about the homeowner's street or home and asks one easy question.

An illustrative example:

"A lot of homes on your street are redoing kitchens this year. Want a free design walkthrough?"

You read every message first. Nothing goes out until you say so. If a line doesn't sound like you, we change it.

Replies and booking

Homeowners who write back get a fast answer. A person watches the conversations that need one, so a question about timing or budget doesn't get a canned reply.

When someone says yes, the consult lands on your calendar. An illustrative booking looks like this: "Thu 1:30 pm. In-home design consult." You walk in knowing what they want and why they called.

What you do

  • Approve the messages. A kickoff call and a review, then short check-ins while we build.
  • Take the consults. That's the sale, and it stays with you.
  • Tell us what's working. We tune the engine from what you see in the home.

When it isn't a fit

It's probably not right if most of your jobs are small repairs at low prices. The math won't work.

It's also not right if your schedule is already booked for months. You don't need more.

We don't promise a number of consults. Every month we show you who we found, who replied and who booked, and you judge it from that.

Keep reading

Book my call

A short online call. We'll talk about your jobs and your area, and tell you honestly whether we're a fit. No pressure either way.

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