The short answer
The Growth Engine finds the people who book speakers and coaches, contacts them for you, and books the call on your calendar.
You approve every message before it goes out. Then you take the call, whether it's about a keynote, a workshop or a retreat.
Planners book early
A conference program is usually set months before the event. The opening keynote is often chosen before the agenda is printed. Miss that window and the planner is booked, however good you are. A program with one opening keynote and four breakouts doesn't reopen just because a better speaker finally wrote in. Most planners won't tell you what they chose or when.
So the timing question is not whether the planner needs a speaker. It's when they're choosing. The weeks between the date being announced and the program being locked are the weeks when a short, specific note from the right person actually gets read. We aim at that stretch.
Who books, and what they care about
Buyers differ, and so does the message.
- Association and company event planners running an annual conference.
- Hospitals and professional groups planning a summit or an awareness event.
- HR and training leaders booking kickoffs and offsites.
- Team leaders who want a coach or a retreat.
A planner cares about the room, the theme and whether you'll show up prepared, on time and ready to work with the people who hired you. A coach's buyer cares about something harder, which is whether the team will actually change once the session ends and everyone is back at their desks.
From announcement to call
This is illustrative, not a client result. Say you're a speaker with a leadership keynote.
Notice the reply asks for dates and topics. Planners want to see fit and availability first. Fees come later, usually on a second call, after they've pictured you on their stage and started working out how to explain the cost to a committee.
What the first message says
It names the event and asks about the keynote slot.
"Saw your leadership summit is set for next spring. Have you picked your opening keynote yet?"
It doesn't open with a bio or a list of past stages. It doesn't quote a fee. And it skips "I'd love to speak at your event." Every planner receives that daily. It tells them nothing about why you, why this room or why now. It goes straight to the folder where unread messages quietly pile up.
The objection you'll hear most
"We've already booked someone."
That's the most common reply. It's also useful. It tells you the event is real and the planner is active. The next window for a pitch is already closer than the one you missed. Our response is brief and warm. It asks whether a workshop, a breakout or next year's event is still open, and it offers a one-page summary if they want it. Planners remember a polite note when the first speaker cancels, and speakers do cancel. A flight gets missed, a board member's schedule changes, a budget gets cut, and suddenly the planner needs someone in two weeks.
What "booked" means here
A booked call names the event, the audience, the date and the planner's role. It also notes what the planner said about the theme.
You walk in knowing the room you're being considered for, whether that's four hundred association members in a hotel ballroom or twelve managers at a retreat. You also know what the planner wants people feeling when they leave. That's the whole point.
What you do
- Approve the messages. A kickoff call and a review, then short check-ins.
- Take the calls. That's where the booking happens, and it stays with you.
- Tell us what's working. We tune the list from what you hear.
When it isn't a fit
It's probably not right if you're still building your first talk. Get on stage first. Planners ask for video from a real room.
It's also not right if your calendar is full for the year. You don't need more.
We don't promise a number of bookings. Every month we show you who we found, who replied and who booked, and you judge it from that.
Keep reading
Book my call
A short online call. We'll talk about the rooms you want and who books them. Then we'll tell you honestly whether we're a fit. Sometimes the honest answer is to wait six months and come back when you have more to show. No pressure either way.