The short answer
By hand. Our founder is on your kickoff call, and we adjust as we go so the result fits your business.
Nothing is a template with your name pasted on.
What "by hand" means
Every project starts with a real conversation. We ask about your business, your best customer, and what's in the way.
Then the plan is built from what you said. Not from a form, and not from a package we sold to the last ten people.
Where the tailoring happens
- The kickoff call. Our founder talks with you herself.
- The plan. Avery turns that conversation into a plan for you specifically.
- The details. Sage, Marlo and the others work from your own facts.
- The check-ins. You get 30-minute check-ins while we build, so we can adjust.
Where the chicks use a shared method
Honesty matters here. The team does use the same process every time. The same stages, the same checks, the same people in the same roles.
That's a strength. A fixed process means nothing gets skipped. What changes from project to project is what goes into it: your buyer, your voice, your offer.
An illustrative example
This is an example, not a client result.
Two businesses might both want more booked calls. One is a dental group whose best patients are families. The other is a small engineering firm whose best clients are facilities managers.
The process matches. The ideal buyer, the list, the wording and the first message don't. Each one is written for its own business.
How you can tell it's real
Read the first draft of your messages. If it sounds like something that could be sent by anyone, it's a template, and you should say so. It's built to sound like you, and you approve every message.
We'd rather hear "this isn't me" in week one than lose you in week ten.
When a template is fine
If you just need something simple and standard, a template may serve you better, and it'll cost less. We'd tell you to use one.
We're the better choice when your business is specific and your customer is worth real money.
The longer version
What makes a project feel custom isn't a different process each time but the care taken over the inputs, such as the exact way you describe your best customer, the words you'd never use, and the promises you won't make, because those details travel through every stage and show up in the finished work. Details are the difference. A template can't fake them.
If you ever want proof, ask us to show you two different projects side by side, with the client details removed, and look at how the buyer descriptions, the wording and the priorities differ, since that comparison tells you in a minute what a long sales presentation never could, namely whether the work was fitted to the business or merely labeled with its name. Look at the work. It tells the truth.
Keep reading
- Who actually does the work at The App Chicks?
- How does a project run from the first call to launch?
- Back to the homepage
Book my call
A short online call. Our founder will be on it, and you can judge for yourself how much of this is made for you.