Shaken, Not Stirred

Stacey deBach — a decade-plus behind the bar, now stepping out on her own. For more than ten years Stacey poured the drinks that made other people's businesses their margin: golf clubs, private events, Tahoe celebrations. She was the reason guests came back; the name on the door was always someone else's. Shaken Not Stirred Elite Mobile Bar Service LLC (DBA "Shaken, Not Stirred") is the first bar that's hers — a dry-hire mobile bar for weddings, corporate events, and private celebrations across Lake Tahoe, Reno, Truckee, and the Sierra.

"I'm so excited to be my own boss. I so appreciate your help and expertise." — Stacey

Shaken, Not Stirred is Stacey's own home on the web — live at ShakenNotStirredMobileBar.com — where event hosts in Tahoe and Reno find her, understand exactly what she does, and send a real booking inquiry without a single round of back-and-forth email. One calm single-scroll page: the offer, the packages, the bartender herself, the answers to every question a host would otherwise have to ask, and a mobile-first inquiry form one tap away the whole way down.

The hook is the Bond cadence; the model is the honest part:

You bring the spirits. We bring the bar. Custom cocktails, classic pours, and the kind of bartender who makes every guest feel like a regular — across Tahoe, Reno, and the Sierra.

That's dry hire: the host (or the venue) supplies the alcohol; Stacey brings the bar, the bartenders, the craft, the glassware, the mixers, the insurance, and the calm. It keeps the host's cost down and keeps everything legally clean — and the site leads with it instead of burying it.

Stacey isn't testing whether the work is good — that question closed years ago. She's spent more than a decade shaking cocktails for golf clubs, private events, and Tahoe celebrations, building bars whose regulars came back for her. The boring fundamentals most first-time founders trip on are already behind her: the LLC, the business license, the EIN, the liability insurance — all in place before a single line of the site was written.

What she'd never had was a business with her own name on it. The expertise was always hers; the upside always belonged to whoever signed her checks. Going independent in a destination wedding market — Tahoe and Reno, where event density per capita is among the highest in the country, and where she already knows planners, venues, and photographers by face — is less a gamble than a long-overdue claim on work she's been doing for someone else for years.

And the demand is already there. People Stacey has worked with over the years have told her she's at the top of their list — the moment she's up and running, they want her at their events. She isn't launching into a cold market hoping strangers find her; she's launching to a group of people already waiting on word that she's open for business.

The only thing standing between Stacey's reputation and a booked calendar was the surface that turns one into the other — and a place to send the people already asking.

Stepping out on her own surfaced a business problem, not a craft problem.

• Nowhere to send the people already asking — or the ones still searching. The contacts waiting to book her had no place to see her packages, check a date, or lock it in; every one was a from-scratch phone conversation. And the wedding planners and hosts who didn't already know her research mobile bartenders on their phones between venue visits — with no site, they simply booked whoever already had a page they could read and act on.
• The same questions, over and over. "Wait — you don't bring the alcohol?" "What's included?" "Do you travel?" "How much?" Every host asks them, and answering one email at a time is exactly the administrative drag that loses bookings while a host is comparison-shopping. Stacey is the first to say she's brilliant in person and not where she wants to be on email and follow-up — the part of going solo that worried her most.
• It had to exist now. A hard launch tied to the 2026 Tahoe wedding season meant the site had to be real this season — something to hand out at tastings, print on a card, and list with wedding directories — not a someday project.

She needed an owned, mobile-first home that does the first round of answering for her, looks like the premium vendor she is, and launches in time for the season she's building toward.

theAppChicks built Shaken, Not Stirred with Stacey, not for her — on the Rapid Prototype Service model. A discovery call on a Friday afternoon, the conversation fed straight to an agent team, and a deployable, brand-faithful prototype the same evening. From the start it felt like a collaboration between two people building one thing, not an agency handing down a deliverable. As Stacey put it: "Ok — my partner in crime."

A site built around her brand, not a template

The day Stacey shared her printed business card — ocean-teal gradient, warm cream type, hand-illustrated watercolor cocktails in the corners — became the design system. Three full directions (Coastal, Sunset, Twilight) all ride her palette and her cocktail iconography, each tuned to a different kind of event. The watercolor drinks were hand-built to match the four on her card. The design is hers; the engineering is theAppChicks'. She doesn't sign off on a deliverable — she chooses between three real, rendered versions of her own brand.

The voice is hers too. When the tagline landed, Stacey's reaction was immediate: "That's absolutely fantastic… it's just perfect." It's now locked in as the single source of truth, surfacing identically on every hero, footer, and meta description.

The honest model, led with

A clear dry-hire explainer sits where hosts can't miss it, and the inquiry form carries a plain acknowledgment that the host (or venue) supplies the alcohol. No one arrives at their event expecting Stacey to have brought the tequila. The single most common point of confusion in the category is resolved before a conversation even starts.

Everything a host needs to say yes — without an email thread

The page does the first round of answering so Stacey doesn't have to:

• Her face and her story. A decade-plus of hospitality, her credentials, women-owned and operated — front and center. Hosts hire a person, not an LLC.
• Transparent package tiers. Cocktail Hour through Full Wedding and Corporate Retreat, each showing exactly what's included, so a host can picture their event and budget before they ever make contact.
• An eight-question FAQ. Travel, deposits, insurance, signature drinks, minimum and maximum event size — every question a host would email, answered on the page. Each answer is a category of email Stacey never has to send.
• A mobile-first sticky CTA. "Plan your event" stays one tap away the entire scroll — built for hosts researching from a venue parking lot on spotty cell signal.

A qualified inquiry, not phone tag

The inquiry form captures event date, location, type, guest count, drinks style, and contact details — so what reaches Stacey is a qualified lead, not an opening "are you free?" volley. It's built to notify her by text and email, so the funnel runs phone → site → form → her phone, where she actually runs her day.

Payments that run themselves (in flight)

The next thing the platform takes off Stacey's plate is the money conversation. A host secures their date with a one-tap deposit, and pays the balance with a single click — before the event or after, whatever Stacey needs. The awkward "your final invoice is overdue" email simply never has to happen. "I love it," she said. "It's going to be so good."

A business that's hers, end to end

The brand, the domain, the customer relationships, and the code are Stacey's. theAppChicks runs the plumbing; Stacey owns the business she's been ready to run for years. If she ever changes vendors — or changes agencies — everything moves with her.

• A calm, premium page that reads like a Tahoe wedding vendor — built on Stacey's own brand colors and cocktail illustrations.
• The dry-hire model explained plainly, up top, so nobody's confused about who brings the alcohol.
• Honest package tiers with what's included at each level — enough to picture their event and budget before making contact.
• Stacey's face and decade-plus story — the reason to trust this bar over a faceless listing.
• An eight-question FAQ that answers what they were about to email and ask.
• A "plan your event" button one tap away the whole scroll, with a 60-second inquiry form at the end.

• A home she can hand out at a tasting, print on a card, and list with wedding directories — the surface that turns her reputation into a booked calendar.
• Inquiries that arrive already qualified, by text and email, on the phone she runs her business from.
• Far less of the email follow-up she'll be the first to tell you isn't her strength — the page answers the first round for her.
• Three real versions of her own brand to choose from, then one home that's unmistakably hers.
• Brand, domain, customer list, and code all in her name — a business she owns, with a roadmap of features that keep taking the busywork off her plate.

Shaken, Not Stirred is the pattern for the expert who's ready to stop building someone else's business:

You've spent years being the reason it worked, with someone else's name on the door. This is what it looks like to put your own name up — fast, on your own brand, owning all of it.

It's also proof of how theAppChicks works. The Rapid Prototype Service isn't a slogan: a discovery call on Friday afternoon became a deployable, brand-faithful prototype by Friday evening — real production code, her real brand, in hours, not weeks. And it's built the way Stacey described it — as a partner in crime, alongside the founder, around her real brand and her real voice, invested in the day she gets to be her own boss. A trader (PullTab), a YouTube teacher (Honomantra), a lifestyle editor (Polished Brunette), a speaker (Rockstar Impact), and now a decade-plus bartender finally building her own bar — different lives, one model: the business is yours; we build the surface that lets you own it.

Live. Stacey chose her direction from three brand-faithful options and the winning home is published for the 2026 Tahoe wedding season at ShakenNotStirredMobileBar.com.

The marketing site, the inquiry form, the FAQ, and the package tiers are built — backed by Supabase and Resend, with magic-link auth and a full admin console (inquiries, gallery, users) that Stacey runs herself. Deposit collection, automatic balance payments, and a booking calendar are next — each one shipping as Stacey's volume grows, in order of how much busywork it takes off her plate.

Included for the curious. This is how the outcomes above are delivered; none of it is the story.

Layer	Choice	Why it serves the business
Framework	Next.js App Router + React + TypeScript	One fast site for marketing, packages, FAQ, and the inquiry form
Styling	Tailwind + design tokens	Stacey's business-card palette lives in one tokens file — brand fidelity without scattered CSS
Hosting	Cloudflare Workers	Fast global edge, auto-deploy on push, a preview URL per branch so Stacey can react to real renders
Backends	Supabase + Resend	Inquiries persist, magic-link auth and a full admin console are built, and Resend delivers notifications — with deposits and the booking calendar wiring in behind the same code as volume justifies them

The build is deliberately data-driven: brand name, service area, packages, and FAQ live in plain content files, so Stacey's copy edits never require touching components. Mobile responsiveness was a first-class constraint, not an afterthought: sticky CTA, tap targets sized to spec, correct mobile keyboards on every field, and lazy-loaded imagery for hosts on spotty Tahoe cell signal.

• Live at: ShakenNotStirredMobileBar.com (public for the 2026 Tahoe wedding season)
• Service area: Lake Tahoe, Reno, Truckee, Carson Valley, and the Sierra
• Source repo: theappchick/shaken-not-stirred (private)
• Built with theAppChicks' Rapid Prototype Service