How To Improve Your Existing Enterprise Mobile App

 

Modern day companies are investing in enterprise mobile apps more than their earlier counterparts. But most of these apps don’t get the kind of employee engagement they deserve. A lot of factors are responsible for the lack of engagement from employees. That’s not what we are going to talk about today. Today, we’re going to talk about the things that you can do to prevent those things from happening. These things will help put the huge amounts of money you’ve invested in enterprise mobile app development.

 

Surprising as it may sound, some basic mobile app development aspects can be momentous for the success of any enterprise mobile app. Like these:

 

App Crash Rate

 

Good programming eliminates crashes. On an average, the crash rate of an app is 2-3%. Stability of an app depends on everything from the mobile platform, app type, maturity, usage and a lot more things.

 

App Latency

 

App latency is the time an app takes to respond to a request. As a thumb rule, this time should be reduced to 1 second. Roughly, 60% of users abandon an app if its latency time is more than that.

 

Loading Time

 

The app loading time must not decrease as the number of your enterprise application users increases.

 

Daily Active Users Vs. Monthly Active Users

 

Keep track of app abandonment rates to get an idea of your enterprise mobile app’s daily active users and monthly active users. This would give you a good idea about user behavior, based on which, your enterprise mobile app developers can brainstorm how you’ll bring in new features and marketing campaigns.

 

Retention Rate

 

Ever since apps have become mainstream, app retention rate has been the biggest concern for mobile app owners. You can take the help of cohort analysis to find out the retention rate of your enterprise app. The analysis feature is available in many, if not all mobile analytics tools.

 

UX

 

Mobile apps are all about easy UX. So are business mobile apps. Users won’t stick around for long if the UX is tough to get around. Remember, just because it’s your enterprise mobile app, it doesn’t mean you have to cram every piece of information about your company into it. Great UX is more about removing clutter than adding to it.

 

UI

 

Let’s iterate the fact that UI matters in an enterprise mobile app development too. And in this case, it’s not tied into the UX. In this case, you develop the UI after you’re done developing the UX. It’s actually about how effective you can be.

Target Devices

 

As the owner of the app, you must identify target devices where your enterprise app will be running. And you must prototype iteratively. You have to come up with a device management plan.

 

Identify The Best Development Toolkit

 

Developers are spoilt for choice when it comes to choosing an enterprise mobile app development toolkit. Among the horde of options available, you have to be sure which one works for your enterprise app the best – whether native or cross-platform or hybrid. Know the development implications – whether you need

 

Plan for Security

 

Data is a key element in mobile apps. Data input, output, data mobilization, source, state of data, are some of the things your enterprise mobile app developers need to bear in mind.

 

Take Testing Very Seriously

 

Enterprise mobile apps need to take testing even more seriously than native apps. Whatever you do, whatever changes you make, you must test, test, and test. Leave no stage of testing out – functional testing, test automation, regression testing, user testing, gestures and other phone functions testing, carrier testing, network testing, session testing etc.

 

Have You Thought About Deployment?

 

You need to plan the deployment. You need to determine whether you want to publish the app on your enterprise app store or a public app store.

 

Other Things You Can Do:

 

• Have an in-office help desk for the app
• If your enterprise has more than one app to offer, have an enterprise app store so that your employees can find the apps easily
• Encourage internal promotion of your app

 

There you go. That was pretty much all that matters when enterprise mobile apps are in question. If you’d like to add anything extra, feel free to email us at: business@theappchicks.com If you are looking to build an enterprise mobile app, shoot an email or call us at: +1 866 941 5117.  Better yet, let’s have a whiteboarding session about it in our Sacramento office. What do you say?