Mobile Phones, Marketing, and the Need For Speed!
Mobile Phones, Marketing, and the Need For Speed!
The New York Times reported that Google engineers are now saying 400 milliseconds — or a blink of an eye — is too long to wait.
With smartphones and tablet PCs on the rise, today’s digital fast-paced lifestyle is, well, EVEN FASTER. If something is slow nowadays, it is considered inefficient. Comparably, when something is fast, or when something saves you time, it is deemed better and highly efficient. The New York Times reported that Google engineers are now saying that the blink of an eye – or 400 milliseconds — is too long to wait. Even a blink of an eye is causing potential customers and existing customer to lose interest and abandon their online search. Knowing that an increased amount of people use their smartphones and other devices to watch videos, get directions, observe menu items, and scan QR codes, even Google themselves are on a mission to become even quicker than before.
It’s crucial to take note of Google’s latest ambitions. It serves as a reminder to businesses that reaching targeted audiences takes more than using traditional marketing methods. Since the digital age is getting faster and faster, attention spans are getting shorter and shorter. If other people’s information is being delivered quickly, your information should as well.
Here are 3 SUPER NINJA marketing strategies to ride the digital tidal wave:
1. Getting your business a mobile site will GET you new customers and help you KEEP your existing customers.
2. Getting your business a mobile app will KEEP your existing customers by keeping them engaged and loyal.
3. Embracing a mobile text message marketing campaign is a strategy that will help you keep your existing customers by providing them with exclusive deals.
