5 Ways PPC Is Your Startup’s Best Friend
Every year, a massive number of startups fail due to poor planning, lack of finances, lack of a professional approach towards marketing and a variety of other reasons. There’s even an international conference named FailCon where owners of failed startups get together and share their failure stories. Anyway, the point is, one of the biggest reasons why startups fail is lack of proper marketing.
PPC or Pay Per Click service, can be a good marketing strategy for startups. It’s definitely not the best, but certainly one of the most effective. It can really get the word out about your business.
Here are 5 reasons why PPC will work for your startup:
1 – It’ll Help You Solve Your Audience’s Problems
In essence, search advertising exists to serve the users when they are in need. Most people turn to search engines to find solutions to their problems or to look for answers to the questions puzzling them. This is more of the case when people are not sure what exactly they need. Chances are, you launched your startup to address one such problem. But they can’t reach you because (wait for it), they don’t know that you exist. This is where a Google ad campaign can come handy. It will introduce your business to a market that otherwise might not have even heard of you.
2 – It’ll Bring Immediate Traffic
Long-term marketing strategies such as SEO are definitely effective. But the caveat is that they take time to show results. PPC gets the word out about your business immediately, regardless of how competitive your keywords are or how narrow your target demographic is.
3 – It’ll Get You Ahead Of The Competition
If your competitors are already ranking high in organic search, it will time for you to get there. While you’re doing that, pay per click service gives you an instant “push” by displaying your ads at the top of the organic SERP (Search Engine Results Page). And now that Google has eliminated sidebar ads on SERPs, you can rest assured that your ads will show up above organic results.
4 – It’ll Keep The Budget Flexible
Startups usually operate on shoestring budgets. And funding is often unpredictable. PPC allows you to choose a Google ad campaign budget that you’re comfortable with. In fact, it can be as small as $1 per day, although that’s not recommended.
Pay Per Click service is as flexible as you want it to be. It lets you spread your budget across several campaigns so that you spend wisely and results keep coming in.
5 – It’ll Help You Take Advantage of Social Sharing
When it comes to marketing, search is not the only channel you have. PPC will help you leverage social media – another huge marketing channel. Through social network advertisements, you can boost your content and expand your reach.
With the kind of control PPC gives you, it’s easy to test the results. For instance, you can set up A/B testing or multivariate testing to measure results of your Google ad campaign. If you have started working on a PPC campaign already, keep in mind that you have to pay close attention to each of your campaigns and make sure that your money is being used wisely. And keep testing to make effective decisions.
