Have You Read Google’s Mobile Playbook Recently?
We have been talking about how companies should have a mobile optimized website. And, we have been talking about how having a mobile optimized website gets businesses more traffic, more engagement, and more ROI. We now get to talk about how Google did their own research to see just how people access web content….and you will see the findings prove that what we have been talking about is not gibberish.
Jason Spero, mobile sales and strategy head for Google, along with Johanna Werther (co-writer) have created The Mobile Playbook, a well-thought-out roadmap for mobile strategies. They built this report to aide businesses in grasping the great new mobile business opportunities and the mobile marketing process companies should embrace. These mobile leaders aim to shed light on the trends that are changing within the online market and, specifically, how users now access the internet.
The Mobile Playbook examined 5 core questions:
01. How does mobile change our value proposition?
02. How does mobile impact our digital destinations?
03. Is our organization adapting to mobile?
04. How should our marketing adapt to mobile?
05. How can we connect with our tablet audience?
When you look at Google’s findings, you will see they provide serious statistics that clearly parallel what we The App Chicks have been saying all along: develop a mobile presence because your customers are present on mobile.
Take a look at Google’s statistics:
95% of smartphone users have searched for local info
61% Called a business after searching
59% visited in person
90% of these users acted within 24 hours
Businesses need to develop their mobile presence and that the BEST way is to either get a mobile optimized website, get a mobile app, set up text message marketing campaigns, or do all three. We created The Triple Threat for a reason: it is the ultimate way to engage with your customers, keep them coming back, and gain new customers month after month.
Read The Mobile Playbook here directly from Google
With love and mobile exposure,
The App Chicks
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