Angela Conroy works as an Assistant Buyer in a major department store in Sacramento. Every day, she sees customers getting confused about which item to choose from hundreds of options. While helping them choose the right item is essentially her job, she feels that there should be something more “personal”. Enter CrowdSource, Angela’s brainchild – an app that can recommend products based on what users typically like.

Angela contacted The App Chicks to create a new, compact way to help people make the right choices through recommendations. At first, she wanted to limit the choice of items to garments only. Later on, her plans changed and she wanted to include a variety of products, services and even businesses for users to choose from. And maintain a simple, clean and fresh look throughout the app. She was very thorough with the look and feel of CrowdSource and wanted good use of negative space and good contrast. She also envisioned a dashboard option where users can set up their profiles and have a wishlist of their own. A browse option was a must and there had to be the special section which she called CrowdSource Picks. This is where recommended products based on the user’s interest and trending topics will be displayed.

We created various types of recommendation boxes (trending, most popular, recently viewed etc.), kept the placement of landing page and cart page flexible, and also allowed user customization of the recommendation boxes, manual adjustment of auto-generated recommendations, and recommendations between users. Users can login and manage their recommendations according to category. They can also create categories on their own. In the Dashboard section, users have their profiles wherein we created sign-in, edit and settings options.